Other Brands

Wal-Mart Stores, Inc., like most large retail and grocery chains, offers store brands, commonly referred to as house brands or generic brands, which are lower-cost alternatives to name brand products. more...

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Wal-Mart has numerous store brands, each catering to a different consumer need or desire. Almost all products offered under Wal-Mart brands are private label products, meaning Wal-Mart produces them through subsidized contracts awarded to the lowest bidder. Private label goods can be found in almost every category at Wal-Mart.

Major names

Sam's Choice

Sam's Choice, originally introduced as Sam's American Choice in 1991, is Wal-Mart's premium retail brand in food and selected hard goods. Named for Sam Walton, founder of Wal-Mart. Sam's Choice forms the premium tier of Wal-Mart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.

Compared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. It typically offers either superior quality or unique products in a given product category, or items in categories where the market leader is an "icon" (for example Coca-Cola in soft drinks).

Sam's Choice beverage products are manufactured for Wal-Mart by Cott Beverages. Other products in the line, including cookies, snack items, frozen meals, and similar grocery items are made by a variety of africultrual and food manufacturers,

Competitive pricing of the Sam's Choice brand and store branded and generic goods is possible because of the minimal expense required to market a retail chain's house brand, compared to advertising and promotional expenses typically incurred by the national brands.

Great Value

Great Value was launched in 1993 and forms the second tier, or national brand equivalent ("NBE"), of Wal-Mart's grocery branding strategy.

Products offered at Wal-Mart through the Great Value brand are claimed to be as good as national brand offerings, but are typically sold at a lower price because of minimal marketing and advertising expense. As a house or generic brand, the Great Value line does not consist of goods produced by Wal-Mart, but is a labelling system for items manufactured and packaged by a number of agricultural and food corporations, such as ConAgra, which, in addition to releasing products under its own brands and for Wal-Mart, also manufactures and brands foodstuffs for a variety of other supermarket chains.

As Wal-Mart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, and many other traditional grocery store products. The wide range of items marketed under the Great Value banner makes it Wal-Mart's top-selling retail brand.

Read more at Wikipedia.org