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Crossovers
A fictional crossover is the placement of two or more otherwise discrete fictional characters, settings, or universes into the context of a single story. They can arise from legal agreements between the relevant copyright holders, or because of unauthorized efforts by fans. more...
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Legal crossovers
Crossovers happen in various media mostly because of some intent by the property holders to reap the financial reward of combining two or more popular, established properties. In other cases, the crossover can serve to introduce a new concept that derives from an older one.
Crossovers generally occur between properties owned by a single holder, but they can more rarely involve properties from different holders, provided that the inherent legal obstacles can be overcome. They may also involve using characters that have passed into the public domain with those that currently enjoy copyright protection.
A crossover story may try to explain its own reason for the crossover, such as "they live next door" (one example being the casts from Golden Girls and Empty Nest) or "a dimensional rift brought them together" (a common explanation for science fiction properties that have different owners). Some crossovers are not explained at all. Others are absurd or simply impossible within the fictional setting, and have to be ignored by the series' respective continuities. Still others intentionally make the relations between two or more fictional universes confusing, as with The Simpsons and Futurama, where each show is fiction in each other.
Comics
Crossovers of multiple characters owned by one company or published by one publisher, have been used to set an established continuity, where characters can frequently meet within one setting. This is especially true of comic book publishers, as different characters in various Marvel, DC or Valiant comic books frequently interact with one another since they live in the same "universe". For example, in the Marvel Comics universe, the X-Men have frequent dealings with another group of Marvel heroes, the Fantastic Four, just as in the DC Comics Universe, Batman and Superman frequently collaborate. In comic book terminology, these "guest star" roles are common enough that they are not considered crossovers. A crossover in comic book terms only occurs when a story spans more than one title. This has led to "crossover events", in which major occurrences are shown as affecting (almost) all the stories in the shared universe.
The first major crossover event was spearheaded by, then Marvel Editor-in-Chief, Jim Shooter. As a way to further toy sales he devised the Secret Wars crossover which brought all the major Marvel heroes into a twelve issue mini-series to battle a common threat. After the threat was dealt with they all returned to their regular titles. This Secret Wars was hailed as both a critical and commercial success largely because the events of the crossover had lasting effects on the characters (such as the introduction of Spider-Man's black suit which would later become the villain Venom). Jim Shooter later perfected his crossover at Valiant Comics with the Unity event. Unity brought all the Valiant characters together to defeat Mothergod but was told within the existing Valiant Comics titles (and two bookend special issues). Readers were not obliged to buy all 18 chapters as the story was coherent when reading just one title, but far more layered when all were read. Like Secret Wars, the Unity crossover had lasting effects on the Valiant universe most notably the introduction of Turok, the birth of Magnus Robot Fighter and the death of a major Valiant hero.
Read more at Wikipedia.org
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